As the new year approaches, it’s the perfect opportunity for businesses to revamp their marketing strategies with new promotional products and campaigns. From custom calendars to innovative Every Door Direct Mail (EDDM) campaigns, these tools can help boost brand visibility and keep your business top-of-mind with clients and prospects throughout the year.
Start the Year with Custom Calendars
A well-designed custom calendar is an effective promotional tool that keeps your brand in front of clients 365 days a year. Whether hung on the wall or placed on a desk, custom calendars are practical and frequently viewed, ensuring your business stays visible. Calendars can be customized with your logo, brand colors, and important dates relevant to your customers, making them a useful and appreciated gift.
Popular options include:
Wall calendars for prominent visibility
Desk calendars for practical use
Tear-off calendars that double as notepads
Custom calendars reinforce your company’s identity and help create year-long exposure, making them a valuable addition to your new year marketing plans.
Launch New Marketing Campaigns with EDDM Postcards
Every Door Direct Mail (EDDM) is a powerful and cost-effective way to reach local customers without the need for a mailing list. EDDM allows businesses to deliver postcards and other promotional materials directly to customers' mailboxes based on geographic location, making it ideal for businesses looking to target specific neighborhoods.
When creating EDDM postcards, focus on crafting eye-catching designs that showcase your offerings or promotions for the new year. Whether you're announcing a sale, promoting a new product, or reminding customers about your services, postcards provide a direct, tangible connection to your audience.
Promotional Products for the New Year
In addition to calendars and postcards, promotional products can enhance your brand’s visibility in everyday life. Here are some practical promotional items that can make an impact:
Poly Cover Spiral Bound Memo Book - This compact, durable memo book features a 30 pt. poly cover available in six colors and 50 sheets of ruled white paper, perfect for taking notes on the go. With the option for a customized silkscreen imprint, this memo book is ideal for trade shows, conferences, and client giveaways. View product details.
Mammoth® Rover Tumbler 20 oz - The Mammoth Rover Tumbler is a premium stainless steel tumbler that keeps beverages cold for up to 36 hours and hot for up to 12 hours. Its durable, vacuum-insulated design and lifetime warranty make it a practical and long-lasting gift, ensuring your brand remains visible for years. View product details.
Men's Crandall Short Sleeve Polo - A professional and stylish polo shirt is a great way to promote your brand. The Crandall Short Sleeve Polo offers durability, comfort, and a polished look with your company’s logo. Available in 11 colors and sizes up to 5XL, this polo is ideal for team uniforms or client gifts. View product details.
0.5 oz Compact Hand Sanitizer Antibacterial Gel - This compact hand sanitizer is perfect for on-the-go hygiene. It can be easily stored in a pocket or purse and is a practical promotional item for events like trade shows or health-focused campaigns. Customize the bottle with your logo for maximum brand exposure. View product details.
Contact PGS Printing & Graphics Today
Start the new year strong with high-quality calendars, EDDM postcards, and promotional items to boost your business’s visibility. PGS Printing & Graphics is ready to help you create custom marketing materials that will leave a lasting impression. Call us at 516-599-0400, email sales@pollack.com, or visit our contact page to discuss your project and request a quote. Let us help you elevate your marketing strategy for the upcoming year!
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